Article by: Tian van Taak
This beautiful area of ours has many unique features and we want to celebrate it and all the truly West Coast products and services that we have to offer. According to the DTI (Department of Trade and Industry ) the local micro economy in the West Coast and especially Langebaan flourished in the last 18 months.
More businesses opened in this timeframe than in the combined previous 5 years. This is absolutely an amazing achievement if one considers that we are in the midst of a pandemic and world economic crisis. The encouraging fact of this is that locals support each other and thus have kept businesses open. We wish nothing but success to these and all potential entrepreneurs in our region. Now is the time to keep the local economy as strong as possible by encouraging locals to buy and use local services and to promote the region to rest of South Africa.
This magnificent area can not be defined in only one sentence as the West Coast writes a different story for all of us. Whether you are in love with the sea and the Lagoon or you embrace the open spaces of the veldt, we each have our own love story to this area. Let’s sell our brand to all markets and reach out to other avenues to make this area even more successful for business owners.